The saving power of Amida's Primal Vow is awakened in ordinary foolish persons, like ourselves, when we entrust our destiny entirely to the Buddha and single-mindedly recite His Name - Namo Amida Butsu (南 無 阿 彌 陀 佛). This Precious Gift of Salvation is our Easy Path out of samsara - the dreadful cycle of relentless birth, suffering and death.
'Amida Buddha' media channel, is dedicated to the accurate dissemination of the wonderful expositions of Venerable Master Shinran on The True Pure Land Path, known as Jodo Shinshu. It reveals the Precious Gift of Entrusting Faith in Amida Buddha's Primal Vow, freely given by the Tathagata of Unhindered Light and Life, to all suffering sentient beings, assuring them of birth in His Land of Peace and Happiness at the end of their lives.
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